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The Jordan Brand’s Impact on the Commercialization, Marketing, and Branding of Professional Sports
The Introduction of the Jordan Brand
The Air Jordan 1
The Success of the Jordan Brand
Revolutionizing the Commercialization of Sports
The Jordan Brand’s Impact on Sports Marketing
Jordan Redefines Branding
Jordan Creates the Category of Collaborations
The “Jordan Effect”
The Jordan Effect on Professional Soccer Players
Paris Saint-Germain F.C. x Jordan
Jordan x Michigan Football
The Jordan Effect on the WNBA
Conclusion
Works Cited
Mindblown: a blog about philosophy.
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